Simons, a Canadian design and fashion company produced a three-minute commercial promoting their products along with euthanasia (MAiD).

The video titled: All Is Beauty - starts with the statement, dying in a hospital is not what's natural, it is not soft, in these type of moments you need softness.

We are asking you to sign our petition and boycott Simons.

The words then appear on the screen: The most beautiful exit.

The video continues with warm scenes of nature, of friendship and commentary by the woman who will soon die by (MAiD) euthanasia.

The woman says: "It can take dying to figure out what living is all about."

What does this message say to someone who lives with suicidal ideation?

We all have a wish to be remembered and to live a full life, with friends, experiences, beauty and joy. Simons has created a concept commercial that sells their products as part of a "complete life" and dying by euthanasia (MAiD) as the fulfillment of a "complete life".

The reality is the opposite.

Euthanasia is about killing.

Killing is not beautiful.

Euthanasia is not about living a complete life, it is not about caring for someone but it is about abandoning someone to death. It is not about fulfillment but ending life without fulfillment. It is not about friendships and closure but it is about ending life without closure.

The commercial finishes with a tribute to Jennyfer who died in Oct 2022.

Before buying products from Simons remember who you are giving your money to. We are asking you to sign our petition and boycott Simons.

More information:

Canadian fashion company advertises products with euthanasia (EPC): http://alexschadenberg.blogspot.com/2022/10/canadian-fashion-company-advertises.html

Simons: All is Beauty (video): https://www.youtube.com/watch?v=YQX9I5Pxc0c

Peter Simons, chief merchant of Simons, on All is Beauty (video): https://www.youtube.com/watch?v=AXoXK5-zz9k